CCR-003 Project Mirror — Future-State Website Evaluation Lab
CCR // PROJECT MIRROR
THE PREMISE
The current website does not have to move for the future website to exist.
A working future-state concept can communicate change more effectively than wireframes, proposals, or meetings. This environment demonstrates what a different website direction could feel like — without touching the production site or revealing the organization.
WEBSITE COMPARISON
SIMULATION MODEESTABLISHED WEBSITE — KNOWN WORKFLOW — EXISTING BRAND
DECISION FRAMEWORK
ADOPT
The future-state direction is approved. Production migration begins with a defined timeline.
REFINE
The direction is promising but needs adjustment. The evaluation environment is updated and re-presented.
REJECT
The experiment did not demonstrate sufficient value. The environment is archived. The production site remains unchanged.